Net Promoter Score Results 2026

10 November 2026 Wightman & Parrish

Earlier this month, Wightman & Parrish conducted our bi-annual Net Promoter Score (NPS) survey to measure customer loyalty and satisfaction.

Here is the rewritten post adapted for your October 2026 results:

Net Promoter Score Results – October 2026

Last month, Wightman & Parrish conducted our bi-annual Net Promoter Score (NPS) survey to measure customer loyalty and satisfaction. 

What is a Net Promoter Score (NPS)?

NPS is a globally recognised benchmark that gauges how likely customers are to recommend a company to others. Respondents answer a single question:

“How likely are you to recommend Wightman & Parrish to a colleague or friend?”

They rate us on a scale from 0 (not at all likely) to 10 (extremely likely). Based on their responses, customers fall into three categories:

  • Promoters (9–10): Loyal, enthusiastic advocates.
  • Passives (7–8): Satisfied but not highly engaged.
  • Detractors (0–6): Unhappy customers who may not return and could discourage others.
The final NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. Scores range from -100 to +100, with higher scores indicating stronger customer loyalty.

What score did Wightman & Parrish receive?

We are proud to announce that in our October 2026 survey, Wightman & Parrish achieved an exceptional NPS of 81!

Even more impressively, only 2.8% of respondents were detractors, highlighting the incredible strength, reliability, and consistency of our customer relationships.

For context, world-class benchmarks include:

  • Apple's NPS: ~61
  • Google's NPS: ~42
  • Amazon's NPS: ~50
Hearing directly from our customers is always rewarding. Many shared wonderful feedback about the aspects of our service they value most, giving us both encouragement and insight into where we can continue to raise the bar even further.

We value NPS because it provides an honest, data-driven measure of how well we serve our customers. Thank you to everyone who took the time to share their feedback with us!
 
If you didn't receive any communication regarding this NPS, please sign up to our mailing list.
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