Net Promoter Score Results

Earlier in July, Wightman & Parrish began the bi-annual survey to obtain our Net Promoter Score.
What is a Net Promoter Score (NPS)?
NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from -100 to +100. A higher score is desirable.
Respondents are asked "How likely would you be to recommend Wightman & Parrish to a colleague or friend" and then give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, fall into one of 3 categories to establish an NPS score:
- Promoters respond with a score of 9 or 10 and are typically loyal and enthusiastic customers.
- Passives respond with a score of 7 or 8. They are satisfied with your service but not happy enough to be considered promoters.
- Detractors respond with a score of 0 to 6. These are unhappy customers who are unlikely to buy from you again, and may even discourage others from buying from you.
To calculate your final NPS score – just subtract the percentage of detractors from the percentage of promoters.
This video explains what NPS is and its importance in more detail:
What score did Wightman & Parrish receive?


