Earlier in July, Wightman & Parrish began the bi-annual survey to obtain our Net Promoter Score.
What is a Net Promoter Score (NPS)?
NPS measures the loyalty of customers to a company. NPS scores are measured with a single-question survey and reported with a number from -100 to +100. A higher score is desirable.
Respondents are asked "How likely would you be to recommend Wightman & Parrish to a colleague or friend" and then give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, fall into one of 3 categories to establish an NPS score:
To calculate your final NPS score – just subtract the percentage of detractors from the percentage of promoters.
This video explains what NPS is and its importance in more detail:
What score did Wightman & Parrish receive?
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In November, Wightman & Parrish began the bi-annual survey to obtain our Net Promoter Score.
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In November, Wightman & Parrish began the bi-annual survey to obtain our Net Promoter Score.